About URTEVE Projects

The URTEVE blog was started  on October 30, 2008 as a result of a group of friends from the tech and entertainment industries who, like many Americans, are concerned about the voter suppression and election corruption scandals of the 2008 general election.  Following a quick investigation into who was working on this issue we learned that “Election Protection” is the only nonpartisan group best equipped to prevent a calamity by linking legal experts with voters who are having trouble voting before and on election day.  After communicating with the Publicity operations of “Election Protection” we sensed a missing link in their national campaign.

What we learned:

  • The “Election Protection” was rightly directed to those who are most vulnerable to being discouraged from going to the polls, or prevented from voting at the polling stations: they are the elderly, minorities and the under-informed
  • The campaign launched later than optimal.
  • The campaign was not reaching local television and radio broadcast markets, and there was no indication that it would.

What we did:

  • Produced 8 video clips and audio clips with “real” people talking about what would they do if they had trouble voting on election day (with both English and Spanish content).  We gave the videos the look and feel of content that local channels might produce themselves.
  • In the last two days of October, we called every broadcast producer at the news desks of  local TV and radio stations in the battleground states to ask if they had heard about the Election Protection or 866-OUR-VOTE initiative.

What we found:

  • Almost no one knew about 866-OUR-VOTE or Election Protection.  Only 1 in 10 producers had heard of Election Protection or 866-OUR-VOTE.
  • But 8 out of 10 producers either looked at our video or audio clips on the spot and/or confirmed that they were in need of content that differentiated themselves from what is coming over the nationally syndicated feeds. They also reported that the content coming over nationally syndicated feeds was stale content by mid day. Some of them pointed out that their audience was not predominantly those who read NYT, WSJ or tuned into NPR and that ad campaigns targeted to those individuals would miss their markets.
  • When shown how easy it was to download broadcast quality clips, we got comments like: great, cool, interesting, we’ll use this on election day, thanks, etc…

Our job is not quite done, but feel free to contact us if you would like to learn how you can help with this effort!


Creative Commons License
URTEVE Videos by <a xmlns:cc=”http://cr


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