Notes from the Virtual Trenches

We spent the last two days speaking to producers in the battleground states and learned these surprising things.

1. The national pr campaign for 866-OUR-VOTE hot line was not trickling down to the local television and radio broadcast affiliates.  1 in 10 producers who we spoke to ( out of a list of 2000 local tv, radio and print outlets) said that they had not heard about the hot line.  Those that did had no ideas that  10K plus legal experts would be dispatched to the polls on election day.

2. Our success rate was higher than expected where 8 out of 10  have said “Yes they are very likely to air the videos” and several of those said that they were likely to be airing the clips all the way through election day. They said that they were in need of content  that resonates with their audience and are less interested in national feeds that become stale very quickly or content this targeted to the the NYT, FT, NPR and WSJ. crowds. Those people tend not to be in our core market.”


~ by urteveblog on November 1, 2008.

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